Building a university student customer base: is it a neglected issue?
Mpaata, Kaziba A.Abstract:
This article evaluates the importance of building a university customer base and provides some empirical evidence to show that it is a neglected issue that demands for urgent attention by the different employees in universities. It calls for a focused customer care and quality service delivery by demonstrating quality teaching, tolerance, warmth and strong interpersonal skills among others in leading universities like Makerere and Nkumba.
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| Document Title: | Building a university student customer base: is it a neglected issue? |
| Journal: | The Uganda Higher Education Review Journal of the National Council of Higher Education |
| Volume: | 5 |
| Issue: | 1 |
| Document Type: | Journal Article (Peer Reviewed) |
| Subject Area: | Students |
| Country: | Uganda |
| Keywords: | Students, Customer Base, Student Choice, Student Enrolment, Student Selection, Universities |
| File Size: | 346 KB |
| Rights: | Permission granted by publisher |
| Date Added: | 21 November 2008 |