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African Higher Education Research Online - Building a university student customer base: is it a neglected issue?

   

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Building a university student customer base: is it a neglected issue?

Mpaata, Kaziba A.

Abstract:
This article evaluates the importance of building a university customer base and provides some empirical evidence to show that it is a neglected issue that demands for urgent attention by the different employees in universities. It calls for a focused customer care and quality service delivery by demonstrating quality teaching, tolerance, warmth and strong interpersonal skills among others in leading universities like Makerere and Nkumba.

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Document Title: Building a university student customer base: is it a neglected issue?
Journal: The Uganda Higher Education Review Journal of the National Council of Higher Education
Volume: 5
Issue: 1


Document Type:Journal Article (Peer Reviewed)
Subject Area:Students
Country:Uganda
Keywords:Students, Customer Base, Student Choice, Student Enrolment, Student Selection, Universities


File Size:346 KB
Rights:Permission granted by publisher
Date Added:21 November 2008


Mpaata, Kaziba A. (2008). Building a university student customer base: is it a neglected issue? The Uganda Higher Education Review Journal of the National Council for Higher education, Vol. 5(1) pp.24-32

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